With the development of the times, the strategies in marketing a product are increasingly diverse. Now many entrepreneurs are trying to promote their products through influencer marketing.
So, what are social media influencers? What do influencers do in product marketing? What are the benefits of working with influencers in marketing activities?
If you want to know the complete answer, you should read this review to the end.
Meaning of Influencer Marketing
Influencer marketing is a business with a certain brand that collaborates with influencers to promote their products to their followers on social media.
Influencers can come from anywhere, such as artists, beauty experts, designers, political figures, and others. These influencers are usually active on social media and have many followers.
Kinds of Influencers
Celebrity influencers who are active on Instagram are commonly referred to as celebgrams, while celebrities who are broadcast a lot on the TikTok social media platform are called Tik Tok celebrities. Meanwhile, influencers who are popular on Twitter will be dubbed Tweet celebs. Influencers can be divided into several fields, such as fashion, beauty, health, education, and so on.
Effective Influencer Marketing Strategy
Businesses should consider carefully before collaborating with influencers. Why is that? This is because working with influencers requires a fairly large marketing cost. Therefore, you need to run an effective strategy in influencer marketing, such as the following:
- Define Marketing Goals
Marketing activities have several objectives, such as increasing engagement with the audience, increasing product sales, increasing brand awareness, or trying to attract new potential customers. To increase brand awareness, you can look at several indicators, namely the number of followers, impressions, and engagement.
- Set a Target Audience
Determining the target audience also needs to be done in marketing activities. This is done so that the marketing activities carried out are quite effective and lead to a certain type of audience. To determine it, try to identify what the audience likes, their favorite social media, and the influencers who are currently famous.
- Prepare a Budget for Marketing
If entrepreneurs intend to use influencer marketing techniques, of course, a large amount of money is required. Because the cost of paying influencers tends to be expensive. If your funds are minimal, you should just choose a micro category influencer whose pay is not too big.
- Determine the Right Influencer
Before working with influencers, you should first determine the influencers that match the product to be promoted. You can analyze the influencer’s social media by looking at the engagement rate. See how many followers, the number of likes, and whether the comment column is positive or not.
- Determine the Media for Marketing Activities
Another strategy that needs to be considered is the selection of the right media. If your target audience is millennials, then you can work with influencers who use social media, such as Instagram, TikTok, or Twitter.
- Determine the Campaign to Run
Sometimes, influencers also have their own ideas to promote a company’s products. However, you as a product owner can also determine some important points in a product promotion campaign. Some of them are about product knowledge, discount codes, making an attractive CTA (Call to Action), social media to be used, and others.
Those are some strategies for running influencer marketing. After carrying out these strategic steps, don’t forget to do an evaluation so that you can identify the advantages and disadvantages of this marketing activity.